The myths of scarcity or saturation are the two that seem to plaque many people starting off a new business. In the years I have worked as a marketing consultant I have never (not in one single case) seen a legitimate claim to scarcity or market saturation…
At some time or other, I bet we have all seen a brilliant actor ‘die’ in an inferior production.
Because of this, every great performer will acknowledge that they are only as good as the material they have to deliver. Although a great script does not guarantee a Continue reading
Have a thorough read through the following headlines. These are responsible for many millions of dollars in sales over the past 50 years. Feel free to utilise either the concepts or copy in each of them, you may adapt it to your needs, or simply combine the various Continue reading