It’s helpful to think about your lead generation in terms of “filling a funnel,” the funnel representing the information process you’re taking people through.
To use an analogy, if you poured a couple of drops of petrol into a funnel, and waited for them to come through the Continue reading
I guess that at some time we have all endured the unpleasant experience of an old-time sales pitch from a heavy handed ‘closer’.
This is the person who just won’t take no for an answer. In fact, they’re so insensitive, it’s doubtful they would hear you even if Continue reading
Create a story for yourself.
Your personal story is important because it is exclusively yours and is the foundation for your belief and commitment. This story should include what moved you to action and what propelled you to do this as a career. Become clear about it! You Continue reading