Archive Monthly Archives: December 2008

Let’s be really honest…

Hey guys,

In order to really be successful as a hardcore salesperson you must completely understand at both a logical (left brain) and an emotional (right brain) level the product, business and also the psychology of the human species.

The only way to truly achieve these things is to research deeply your topic and then experience it in the real world.

Remember that your clients buy with emotions but justify with logic, they need enough of both in order to see the sale through to the end thereby ensuring your commission gets paid.

Live with passion,

Brett Alegre-Wood

The most powerful question in the world…

Hey guys,

Some people have some really strange ideas…

At some stage we all decided that asking for help was a sign of weakness… Which is just about as wrong as it is possible to be…

Deep down we all know it’s a sign of great maturity to acknowledge that you need help. So, put simply, the most powerful question in life consists of just five little words –

If someone asks you this question, what would be your immediate answer without thinking?

‘Can you help me please?’

Asking for help can leverage your time and enable you to achieve anything you desire in life. And one of the nicest things is that it is in our nature to want to help others any way we can.

In fact, human nature makes us passionate about helping. So knowing you can’t be an expert in everything, it is only common sense to ask for help from the most appropriate person. They are most likely to be happy to be of assistance, and if they are not able to help, will normally suggest someone who can.

The most important thing is simply to ask the question and to do it often. Make a habit of it and you will be amazed at the results.

Live with passion,

Brett Alegre-Wood

Competitive (ego) Statements in your sales pitch…

Hey guys,

Comments that are based on your product being better than the competitions will generally attract argument from your prospect or suspect. Each product is, was and always shall be attracted by the unique individual searching for that product. To try and change their mind or force them to buy your product is simply manipulation.

The only strategy you should employ is building a relationship and educating them of your products benefits. They will eventually discover the benefits for themselves at an emotional level and turn to your product.

Adapt your thinking about competition. It should be seen as a positive that evolves your product and systems as unique and makes life easier for all of us…

Some points to ponder…
* Customer Satisfaction is not enough… You must delight them
* Make it as easy as possible to buy from you
* The most important three letter word in business… ASK
* The focus of sales is to get advances
* The second most important three letter word in business… FUN
* Who is doing the talking…
* WIIFM… The most important radio station. (What’s In It For Me)
* People don’t buy from a company they buy from you…
* Don’t close a sale, open a relationship
* Focus on Purpose
* Remember the power of testimonials
* You have two ears and one mouth, use them in that order.
* Consumerism has been a venture in variety and innovation
* Research outside your industry

Live with passion,

Brett Alegre-Wood