September 17

Massive Action — The Funnel


Hey guys,

It’s helpful to think about your lead generation in terms of “filling a funnel,” the funnel representing the information process you’re taking people through.

To use an analogy, if you poured a couple of drops of petrol into a funnel, and waited for them to come through the other end before you poured another couple of drops through, you may never end up with any coming through. Reason: the petrol may evaporate before it comes through. You need volume to avoid this problem.

Generating either warm or cold leads for your business is no different — you need sufficient volume coming through at any point in time so that you avoid “evaporation”.

Get the flow happening and you’ll be surprised how much of the petrol flows through the other end.

Live with passion,

Brett Alegre-Wood


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