“As you sow, so shall you reap”

Hey guys,

As you sow, so shall you reap… This two thousand year old proverb is as true today as it was when it was written.

As you sow, so you reap is in fact the cornerstone of life and also the cornerstone of your relationship marketing. Simply put, as you invest in your customers, clients and advocates you generate the goodwill and strength of relationship necessary to ensure that your product is always considered. Combine that with a great performance package and your product will be regularly selected. The ability to achieve this will determine your marketing and sales success.

The true essence of Relationship Marketing is to be top of mind when your client is ready and willing to buy.

Achieving that is a simple process. Sow the seeds of a fantastic relationship, nurture those seeds through education and then harvest when your client is ready and willing to buy… thus reaping the rewards of the effort that you put into the relationship.

It’s important to consider ‘Am I sowing seeds that may produce tomorrow?’ If you feel you are with everyone you come in contact with you’re on the right track… otherwise a slight realignment will ensure you reap the benefits of the harvest.

Live with passion,

Brett Alegre-Wood