Hey guys, Personal Notes or Postscripts (PS’s) are the most effective way to ensure that you relate your message across and your letter/email is read, they also personalise the letter/email to the readers needs… Personal notes can speak about anything. They do not necessarily have to be about the letter/email unless you are selling something in the letter/email then you must remain focussed. Let’s get really personal… At the end of the day, it’s not just what you say that’s important to the person who receives your message, it’s the fact that you’re showing that you care. Although the content of your letters and emails may seem to be the most important part of the communication process to you, at a deeper level, the person you write to will feel most strongly about the personal contact you make. This is why a hand written ‘PS’ or personal note is always the most important part of any letter or email, it adds enticement and intrigue to the readers needs and desire to solve their problems. If you think back over your own experiences, it’s the personal contact that usually stands out in your memory, and has the most powerful effect on how you feel about the person writing to you. There are lots of ways you can personalise your communication. Consider the content of the letter/email and feel free to highlight areas that may be particularly relevant to your client. You can add comments on past conversations, current matters, planned future events, and possible solutions to problems you know may be effecting them or having an impact on their lives. Of course, what you write to your clients must be significant to them and appropriate to your level of relationship, but ultimately, it will be the personal touches that will make the real difference. With a little thought and effort you can make your letter/email really special, important and memorable for your client. Live with passion, Brett Alegre-Wood

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