Hey guys, Here’s a list of expectations that your clients have of you. I collected these whilst running a seminar in Australia back in the 90s and I am happy to say that they are as relevant today as ever. Good Relationship Trust Consistency Certainty Needs will be met Quality Profitability Knowledge Relate-ability Reputation Good Person Time (Attention) Confident Loyalty Respect Competence Solutions Professionalism Value Fun Support Availability Honesty Education Likeability Reliability of Product Reliability of People Funnily enough a lot of these can apply to kids as well. The important thing to note is that some of the above are explicit as in the client will clearly state their requirements and some are implicit. These are the ones that you need to watch out for because in many cases they are more important than the explicit ones. Live with passion, Brett Alegre-Wood

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